I designed a behavioural diagnostic tool, profile illustrations and promotional materials used to prepare participants for innovation workshops by increasing self-awareness, introducing role-based collaboration, and enabling more predictable and effective group dynamics.
Project Snapshot
Engagement
Pre-work diagnostic and facilitation tool embedded within innovation and co-design workshops
Learning Approach
Experiential learning · Role-based participation · Reflective practice
Foundations
Adult Learning Theory · Psychological Safety · Priming
Methods & Tools
Persona Diagnostic (Typeform Survey) · Behaviour Mapping · Figma · Miro
Try out a demo version of this quiz a the bottom of this page.
The Challenge
Innovation and creative-thinking workshops often suffer from:
- uneven participation
- dominant or passive behaviours
- lack of self-awareness
- unpredictable group dynamics
Reducing the effectiveness of collaboration and facilitation.
My Role
Designed, illustrated and developed a persona-based diagnostic assessment within a survey that assigns participants to one of four innovation archetypes:
- Captain (driver, decision-maker)
- Rebel (challenger, rule-breaker)
- Ambassador (connector, communicator)
- Sage (analyst, thinker)
Each persona includes:
- strengths
- potential blind spots
- contribution style in group settings
This behavioural intervention is designed to improve how people learn, collaborate, and participate in innovation environments.
Below are some examples of artefacts created for the project created in Figma
Design Approach
- Translated innovation behaviours into measurable question patterns
- Built a scoring rubric mapping responses to archetypes
- Designed personas with both strengths and limitations (to avoid bias and over-identification)
- Positioned personas as temporary roles, not fixed identities
How It Was Used
Pre-Workshop:
- Participants complete the quiz
- Assigned a persona before entering the session
During Workshop:
- Used as an icebreaker to introduce personas in a low-pressure way
- Participants “step into” roles during activities
- Facilitator adjusts exercises and communication based on group composition
Facilitation Layer:
- Anticipate group dynamics (e.g. too many Rebels, not enough Sages etc.)
- Balance participation intentionally
- Tailor prompts and interventions
Learning & Behavioural Outcomes
Participants:
- increased awareness of their innovation style
- experimented with new behaviours through role-play
- engaged more actively in group activities
- understood how different styles contribute to outcomes
Facilitators:
- gained better control over group dynamics
- reduced friction and disengagement
- improved workshop flow and outcomes