Selected Work

Designing for Financial Confidence

Client: Westpac

Focus: UX Design, CX Design, Strategic Support

A major program to integrate Personal Financial Management into Westpac’s banking app, where I supported both the strategic discovery and early feature design.

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Redesigning the Seed-to-Sale Experience: Keystone

Client: Keystone

Focus: UX, CX & Service Design Hybrid

Designing a premium wood plantation’s first Service Blueprint, showing how front stage failures, missed goals and frustrated customers were direct symptoms of backstage fragmentation.

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Crafting a Digital Bank’s User Experience from the Ground Up

Client: in1Bank

Focus: UX Design, Strategic Support

Defining the user experience for a digital-first, bilingual bank for Chinese-speaking individuals and SMEs newly integrating into Australia’s financial system.

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Uplifting the Checkout & Delivery Experience

Client: Dan Murphy’s

Focus: UX Design

Improving the end-to-end delivery selection experience through better clarity, confidence, and uptake of on-demand delivery.

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Reframing a Cloud Platform Experience: VMware Cloud

Client: VMware (Via Apparent) Focus: UX Design

Transforming a product-led, jargon-heavy site into a decision-support tool that could educate, align, and convert enterprise buyers.

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