FOR coaches & Expertise BUSINESSES
Your Expertise Already Delivers.
Now Make It Scale.
Helping experts turn their proven services, methodologies and intellectual property into engaging, premium and scalable learning products and experiences.
Not sure what kind of scalable learning product your expertise should become next?
Take the 2-minute assessment.
How it Works
One Method.
More Ways to Deliver It.
You’ve already spent years developing the expertise. We apply the latest in learning design and sciences to give it a structure that can work beyond individual client engagements.
Step 1
Start with what already works
Your services, frameworks, workshops, tools and client experience.
Step 2
Turn experience into systems
We uncover the repeatable method behind the results you already create.
Step 3
Give clients a clear path
Structure, activities, application, feedback designed around progress — not content volume.
Step 4
Use the same expertise in more ways
Signature programs, cohorts, masterclasses, hybrid experiences and future B2B offers.
Who its for
Built for Expertise That’s Already Proven.
You don’t need help inventing something to teach. We help you productise existing services it into something more structured, repeatable and valuable.
Established Solo Experts
For consultants, coaches and practitioners who have already helped multiple paying clients achieve a similar result.
You have a method — even if it currently lives inside conversations, frameworks, documents and instinct.
We help turn it into a signature learning product people can experience beyond 1:1 work.
Expert-Led Businesses
For established consultancies, advisory firms, coaching businesses and specialist professional services.
Your best thinking may currently be spread across senior people, workshops, presentations, training and client engagements.
We help turn it into a consistent program, academy or learning product the business can deliver repeatedly.
What Productising Expertise Can Unlock For Your Business
Go Beyond 1:1
Create ways for more people to access your expertise without every engagement depending on individual delivery.
Deliver Consistently
Give every participant a deliberately designed experience instead of reinventing the journey each time.
Build Reusable IP
Turn your methods, frameworks and know-how into an asset the business can use repeatedly.
Create New Offers
Build the foundation for signature programs, cohorts, hybrid products and future B2B opportunities.
SOLUTIONS
What Does Your Expertise Need Next?
Two starting points. One goal: turn what you already know into a stronger product.
PRODUCTISE
Signature Program Design
Turn Your Proven Method Into a Signature Program.
Your best work already creates results. Now give it a structure people can buy, follow and progress through without you rebuilding the experience from scratch every time.
Best for:
- Proven 1:1 services or methodologies
- Repeatable client transformations
- Experts ready to create a signature offer
- Businesses with valuable IP but no clear program around it
We Design:
✓
Program strategy and underlying learning model
✓
Transformation and participant journey
✓
Complete program architecture
✓
Outcomes and progression
✓
Practical activities and application
✓
Feedback and accountability
✓
Facilitator and participant resources
✓
Implementation roadmap
Powered by the collaborative Program Design Sprint™.
$5,499+
Starting price.
4–6 weeks
TRANSFORM
Program Transformation
Turn Your Existing Course Into an Experience Worth More.
Transform existing passive courses into higher-value blended, cohort-based and immersive programs.
Best for:
- Self-paced courses ready to become premium programs
- Workshops ready to evolve into multi-week cohort experiences
- Programs needing more interaction and accountability
- Experts wanting to create accelerator, or mastermind offer
We Transform
✓
Self-paced learning into guided experiences
✓
Content modules into a participant journey
✓
Passive learning into practical application
✓
Individual consumption into interaction and community
✓
Information into activities, practice and feedback
✓
Single-format delivery into a blended learning model
✓
Existing course IP into a premium program architecture
$7,499+
Estimate price, depending on scope and transformation complexity)
6+ weeks
What Kind of Learning Product Best Fits?
Take a 2-minute assessment to find out what part of your expertise business can be turned into an engaging, scalable learning product.
Case Studies
See It in Practice.
Real examples of turning expertise, ideas and methods into clearer experiences people can actually move through.
Case Study · Career Coaching Program
The Authentic Pivot
A broad career-change coaching service transformed into a structured five-week cohort program that a coach could confidently build, facilitate and refine.
5x Weekly Modules
1x Capstone Project
Case study · Collaborative innovation sprint
Boosting Creative Thinking for Startup Teams
Transforming meetings into focused learning and decision-making experience that helped a venture-backed startup align better, priorities and move into action faster.
½ Day collaboration
~3x Months saved
Case study · Workshop and facilitation tool
Interactive Tool for Smoother Workshops
Interactive diagnostic tool designed to help facilitators anticipate group dynamics, balance participation and prepare people for more effective collaboration.
4x Innovation archetypes
1x Scalable scoring
Process
From Expertise to an Experience People Can Follow
Each project implements a proven, design-centred process validated by learning science and research at each step.
Discover
We clarify your audience, business goals, existing materials and the transformation your program needs to deliver.
Design
We structure the participant journey, architecture, learning activities and support mechanisms around the desired outcome.
Develop
We create the agreed plans, facilitator guidance, participant resources and implementation materials needed to deliver the experience.
Launch and Learn
Where included, we prepare for delivery, evaluate the participant experience and refine the program using real evidence and feedback.
Meet Your Learning Designer
I’m Arash “Air” Rahmati, an award-winning Experience Designer and Learning & Development specialist.
I combine Learning Experience Design, adult learning principles, facilitation and human-centred design to help experts create programs that are practical, engaging and built around real participant progress.
Every experience designed is:
✔︎ Practical: Focused on real-world application and performance.
✔︎ Interactive: Built around participation, reflection, and practice.
✔︎ Human-Centred: Designed around learner needs, motivations, and context.
✔︎ Evidence-Informed: Grounded in learning science, research and experience.